Senior Officer, Trade Marketing

Role Purpose

Responsible for setting, adapting and implementing brand strategy in Saudi Arabia market. He/She will be the GTC single contact point with the principal.

Job Accountabilities & Activities

Budgeting:
•    Responsible for the total primary sales (purchases) budget, forecast and performance.
•    Negotiate and finalize annual business plans with all principals. Submit plan by category.
•    Negotiate and align with all principals the annual trade marketing budget, maximize the investment and ensure enough investment is supporting in-market sales plans.
•    Maximize Gross Margin either by negotiating better margins with the principals or by improving the product mix, through proper trade marketing investment's allocation.
•    Continuously monitored operation to ensure manpower deployment is matching business requirements and commitments with principals.
•    providing budget split guidelines, Nielsen retail audit trends and analysis.
•    Align trade-marketing activities with the sales cycles to ensure investment is properly supporting sales.

Sales Operations:
•    Align with the Trade Marketing Manager on the distribution and coverage objective of every principal.
•    Support Trade Marketing Manager by strengthening relationship with key account customers.
•    Establish a direct and personal relationship with top 30 wholesalers.
•    Review performance monthly, to ensure alignment with in-market sales, distribution and display objectives are in line with key performance objectives
•    Set guidelines and conduct in-depth root cause analysis.
•    Revise prices as per the business needs.
•    Review retail audits data and prepare action plans to reverse negative trends. 
•    Support Trade Marketing Manager by cross matching GTC database with Nielsen census report.
•    Align with suppliers on various competitive activities; communicate countermeasure action with Trade Marketing Manager.

Receivables, Expiries and Reconciliation:
•    Maximize the principals support on D&E.
•    Set yearly spending budget aligned with principals, communicate the plan to the Trade Marketing Manager. 
•    Follow up on debit notes pertaining to spending for each and every principal in a timely manner.

Supply chain:
•    Responsible for the building of the demand planning by category.
•    Set dormant stock liquidation guidelines and communicate it to the Trade Marketing Manager.
•    Attend with the team the safety trainings.
•    Follow up on valid returns analysis with Supply Chain. 
•    Conduct an in-depth root cause analysis.
•    Follow up on shipments with the Supply Chain department, optimize stock rotation and make sure to achieve DIOs target. 
•    Ensure enough stock by brand for each and every branch.
•    Maintain excellent relationship with all principals.
•    Ensure all principals are having a single point of contact with GTC
•    Communicate monthly reporting to all principals. 
•    Organize market visits cycle, report wrongdoings to Trade Marketing Manager.

Education & Certifications

BA Business or Marketing

Required Years of Experience

Minimum 3-4 years sales Management experience.

Preferably 2-3 years Trade Marketing Management experience.