Sales Supervisor

Short Description (Role Purpose)

To lead, manage, develop & control the sales team of a Channel within a region in GTC Operations. The function is to ensure delivery of sales, distribution & display objectives of the specified channel in the region through implementation of Trade Marketing & Sales Operational Plans in line with the brands strategies.  Operates within budgets to deliver IMS objectives. The role has the responsibility of developing business & execution of plans in the specified channel as well as identifying business growth opportunities.

Job Accountabilities & Activities

• - Ensure that IMS, distribution & display objectives are achieved as per brand strategies.
  - Coordinate with RSM accurate sales forecasting for the team.  
  - Implement Sales Cycle Activities as per set priorities to ensure delivery of objectives.
  - Ensure achievement of budgeted In Market Sales, by Brand for regions’ channel
  - Develop, implement & monitor sales targets by salesman in coordination with RSM
  - Ensure development of top Customers in the Channel.
  - Ensure strike rates & productivity objectives are achieved.
  - Ensure timely implementation of promotional plans as agreed with TMM.
  - Build Displays in key traffic areas to impact consumers in specified channel.
  - Ensure proper share of displays through either Category management or Space Management in all outlets.
  - Ensure POS material & proper consumer communication is executed in excellence.
  - Ensure all logistical aspect of new SKU listing is achieved before execution.
  - Recommend and implement incentive programs for the sales force to achieve business objectives
  - Coordinate with RSM the execution of product launch programs and implement agreed plans.
  - Manage Inventory levels with Trade to maintain acceptable stock holding based on shelf life levels. Report monthly on trade inventories.
  - Collate and report competitive activities and information and provide feedback to RSM.
  - Ensure that the company gets a preferred supplier status with customers through excellence in customer service.
  - Ensure collection & receivables are as per Receivables policy.
  - Implement & monitor Sales Administrative systems JC, DSR, CRC.
  - Present Monthly Sales Operational Plans and Key Priorities to Area sales force 
  - Work with sales force to ensure cycle priorities objectives for the channel are met. 
  - Review performance monthly, to ensure alignment with IMS / Distribution and Display in line with Key Performance objectives in Sales Cycle meetings
  - Hold Monthly Sales Cycle meeting with Sales Force in coordination with RSM
  - Establish excellent relations with top customers’ management team through direct contact & regular trade visit in respective area. 
  - Implement pricing as per agreed Pricing Strategies after discussion with Supplier.  
  - Reduce impact of short expiry products on P & L
  - Maximize return on investment on trade promotions & visibility agreement with trade.
  - Actively ensure that Area’s Sales Teams possess acceptable levels of knowledge and skills to achieve planned Sales objectives for the brands.
  - Lead and direct sales teams through leadership by example & direct involvement.
  - Co-ordinate, resource and manage staff training needs.
  - Maintain required level of Saudization among section’s sales force.

Education & Certifications

BA Business or Marketing

Required Years of Experience

4 to 5 years