Senior Sales Supervisor

Date:  10 Jul 2024

Jeddah, SA

Company:  General Trading Company
Department:  Sales & Marketing
Sub Department:  Sales & Marketing -Sales Administration
Number of Openings:  1

Role Purpose


To lead, manage, develop & control the sales team of a Channel within a region in GTC Operations. The function is to ensure delivery of sales, distribution & display objectives of the specified channel in the region through implementation of Trade Marketing & Sales Operational Plans in line with the brands strategies.  Operates within budgets to deliver IMS objectives. The role has the responsibility of developing business & execution of plans in the specified channel as well as identifying business growth opportunities.


Job Accountabilities & Activities


- Ensure that IMS, distribution & display objectives are achieved as per brand strategies.
- Coordinate with RSM accurate sales forecasting for the team.  
- Implement Sales Cycle Activities as per set priorities to ensure delivery of objectives.
- Ensure achievement of budgeted In Market Sales, by Brand for regions’ channel
- Develop, implement & monitor sales targets by salesman in coordination with RSM
- Ensure development of top Customers in the Channel.
- Ensure strike rates & productivity objectives are achieved.
- Ensure timely implementation of promotional plans as agreed with TMM.
- Build Displays in key traffic areas to impact consumers in specified channel.
- Ensure proper share of displays through either Category management or Space Management in all outlets.
- Ensure POS material & proper consumer communication is executed in excellence.
- Ensure all logistical aspect of new SKU listing is achieved before execution.
- Recommend and implement incentive programs for the sales force to achieve business objectives
- Coordinate with RSM the execution of product launch programs and implement agreed plans.
- Manage Inventory levels with Trade to maintain acceptable stock holding based on shelf life levels. Report monthly on trade inventories.
- Collate and report competitive activities and information and provide feedback to RSM.
- Ensure that the company gets a preferred supplier status with customers through excellence in customer service.
- Ensure collection & receivables are as per Receivables policy.
- Implement & monitor Sales Administrative systems JC, DSR, CRC.
- Present Monthly Sales Operational Plans and Key Priorities to Area sales force 
- Work with sales force to ensure cycle priorities objectives for the channel are met. 
- Review performance monthly, to ensure alignment with IMS / Distribution and Display in line with Key Performance objectives in Sales Cycle meetings
- Hold Monthly Sales Cycle meeting with Sales Force in coordination with RSM
- Establish excellent relations with top customers’ management team through direct contact & regular trade visit in respective area. 
- Implement pricing as per agreed Pricing Strategies after discussion with Supplier.  
- Reduce impact of short expiry products on P & L
- Maximize return on investment on trade promotions & visibility agreement with trade.
- Actively ensure that Area’s Sales Teams possess acceptable levels of knowledge and skills to achieve planned Sales objectives for the brands.
- Lead and direct sales teams through leadership by example & direct involvement.
- Co-ordinate, resource and manage staff training needs.
- Maintain required level of Saudization among section’s sales force.


Education & Certifications


BA Business or Marketing


Required Years of Experience


Minimum 7-8 years Sales Management Experience